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8.22 TOEFL 线下考场写作

20200822= 20190706 = 20170812 =20140419

Do you agree or disagree with the following statement?

For a business to be successful, one must spend a lot of money on advertising.

重复考了很多次的一个老题。构思也比较容易

有两篇外刊的文章,可以有的放矢的看下

“People hate advertising,” said Joanna Coles, the former chief content officer of Hearst Magazines, during a session at the Advertising Week conference last month in New York. “And it’s all advertisers’ fault.”

Seated next to her, nodding in agreement, was Marc Pritchard, the chief brand officer at Procter & Gamble, one of the largest advertisers in the world. Ads, he said, are often irrelevant and sometimes “just silly, ridiculous or stupid.”

“We tried to change the advertising ecosystem by doing more ads, and all that did was create more noise,” he said.

The industry, over all, is also struggling to adapt as Google and Facebook reshape ad delivery and Netflix stokes appetites for ad-free entertainment, according to a separate report also released on Monday by GroupM, the media buying arm of the ad giant WPP.

The result is “dangerous days for advertisers,” according to the report.

“With shifts in viewing habits, commercial impressions in the most viewable, highest-attention media are in free fall across the world,” researchers wrote. “The problem is universal, and if the viewing behavior of younger audiences is a harbinger, things are not going to get better.”



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